Saturday 9 November 2013

Chanel - My First Post For 1st Class Fashion

Officially, my writing can be seen somewhere other than this space. This month, I am producing two posts as Guest Editor for 1st Class Fashion, and one went live last night. The theme was Thankful for Fashion, on which we discuss luxury brands and who better to start with than Chanel?



The most bizarre thing about the experience was perhaps reading a foreword about myself. No one has ever written ABOUT me before and so it was a surreal experience. They wrote: 
Ruby Abbiss is an 18 year old  English fashion blogger who dreams of becoming a fashion journalist. Her blog is a portal of wealthy information where you can find everything from interviews with industry innovators, fashion event recaps, book summaries, collection highlights and personal accounts of great happenings on the London fashion scene.  



And with this I will share a snippet from my piece:

Considering its modest roots as a millinery shop under the apartment of the designer’s suitor, Chanel is arguably the most well-known and lusted after fashion maison of our time. Set up in 1909 by Gabrielle (Coco) Chanel under the financial support of socialite and business man, Étienne Balsan, Chanel started designing for the wealthiest women in Paris, the mistresses and wives of the French elite.
A brand responsible for the illusive Little Black Dress, so simple in style and elegance, it is unsurprising that Coco Chanel herself practically pioneered “flapper” fashion in the 1920s. Paul Poiret, a rival of Chanel’s in the 1910s and 20s, was not so flattering of Chanel’s accomplishments, calling her revolutionary designs “poverty deluxe”.  However, the world disagreed. Removing corsets, and almost the waistline altogether, Chanel dressed the women of the time in their loose, swinging dresses with dropped waists, allowing women to dance more freely. In addition, she created the jersey suit, practical for its warmth and flexibility, and effortless style.

What has struck me as being so lovely about this experience is the nature of seeing someone accept something you have written for them, welcoming it, and even promoting it to their page viewers. There is a bond built with the exchange of words and compliments and I hope to grow this bond stronger. 

1st Class Fashion is a website at which you upload your outfits, similar to Lookbook only if you win the most likes in one cycle you receive a round-the-world first class plane ticket. It was for their blog "The Edit" that I wrote, and my piece was made live on the same day their online shop was launched. (Exciting!) 


Click here for the full article and venture through the world of 1st class fashion:

Ruby

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